Breast cancer awareness association PinkChoseMe Foundation is hosting the Breast Reconstruction Awareness Day USA 2012 event, Oct. 17, in New York City. The knowledge and fundraising happening is collaboration with Weill Cornell Breast Center’s breast and plastic surgeons, the American Society of Plastic Surgeons and Plastic Surgery Foundation.
Beaumont Enterprise posted the article about the event, which will be held at Martin Lawrence Gallery in the SoHo neighborhood of NYC. Money raised from the event will go to the Breast Reconstruction Awareness Fund of The PSF to increase understanding about breast reconstruction options, research surgery options, and funding contributions for uninsured patients seeking breast reconstruction.
Singer-songwriter Jewel is the affair’s national spokesperson, partnering with The Plastic Surgery Foundation to provide media appearances, an official song for the event, a benefit concert, and public service announcements.
Breast Reconstruction Awareness Day USA 2012 and its organizers hope to spread information on the nearly 227,000 women in the United States that will be diagnosed with breast cancer this year. Nearly seven of 10 patients are not aware of breast reconstruction option when diagnosed with breast cancer—the numbers higher among minorities and the uninsured. Federal and state laws mandate health providers to fund breast cancer reconstruction surgeries, and that a plastic surgeon is consulted before a mastectomy.
PinkChoseMe is part of a two-year partnership between American Society of Plastic Surgeons and The Plastic Surgery Foundation to boost the number of women that are knowledgeable about their surgical options when diagnosed with breast cancer and before receiving mastectomies.